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Market Segmentation: For Both B2C and B2B Markets

28 Aug, 2021by Admin 49
Market Segmentation: For Both B2C and B2B Markets
Market Segmentation: For Both B2C and B2B Markets

Get Udemy Coupon 100% OFF For Market Segmentation: For Both B2C and B2B Markets Course

This course explains the concept of market segmentation and its benefits. Then it analyses the different types of market segmentation in business-to-consumer (B2C) markets and in business-to-business (B2B) markets. Finally, it analyses strategies for implementing segmentation and explains the required criteria for successful market segmentation.

Why should you segment your market? Market segmentation is all about dividing your general group of potential customers into sub-groups that share common attributes. Segmenting your market helps you gain a better understanding of your potential customer’s needs and wants. This understanding will enable you to tailor your marketing strategy to customer segments, most likely to buy your product or service.

Segmenting your market enables you to efficiently use your resources to develop a product and marketing strategy that accurately meets your customers’ needs. It also helps you identify your competitors’ actual strengths and weaknesses and spot new opportunities in the market.

The course examines all the different types of segmentation, like macro, micro, geographic, demographic, geodemographic, psychographic, behaviour and multivariable. It also examines the different types of strategies for targeting market segments, such as concentrated, differentiated and undifferentiated.

On completing the course, you will have a big picture understanding of market segmentation and what it involves, regardless of the type of company you own or work for.

Who this course is for:

Business builders Marketers

WHAT WILL YOU LEARN IN THIS COURSE:

The concept of market segmentation
The different types of segmentation in consumer (B2C) markets
The different types of segmentation in B2B markets
The benefits of market segmentation
The different strategies for implementing market segmentation
The required criteria for successful market segmentation

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IF YOU FIND THIS FREE UDEMY COURSEMarket Segmentation “USEFUL AND HELPFUL PLEASE GO AHEAD SHARE THE KNOWLEDGE WITH YOUR FRIENDS WHILE THE COURSE IS STILL AVAILABLE


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