Welcome to this course on Services Marketing, I am the Zillur Rahman, professor in the Department of Management Studies at IIT, Roorkee. Across this course, we will give a special emphasis on Integrating People, Technology and Strategy. Let me explain you why this is important? As you know that competition is changing every day it is becoming more intense and your competitors are coming with newer technologies.
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Now, companies they have to skill their employees in this new technologies. The employees have to unlearn the older skills and learn new skills. Companies at the same time have to educate the customers in using those technology and to educate and make them aware of how these new technologies are going to benefit them.
Now, with all these changes, changes happening in the environment, companies also have to then, take these changes into consideration and incorporate them in their strategy. So, that they remain relevant to the customers as well as employees. So, this is the uniqueness of this course that also this course we will be talking about how to go about integrating technologies people and a strategy.
Who this course is for:desire to learn
WHAT WILL YOU LEARN IN THIS COURSE:
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